Don't be evil is the informal corporate motto (or slogan) of Google,[1] originally suggested by Google employees Paul Buchheit[2] and Amit Patel[3] at a meeting. Buchheit, the creator of Gmail,
said he "wanted something that, once you put it in there, would be hard
to take out", adding that the slogan was "also a bit of a jab at a lot
of the other companies, especially our competitors, who at the time, in
our opinion, were kind
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